Monthly Archives: October 2016

Being a Makeup Artist Offers Ample Career Opportunities

84Being an accomplished makeup artist is a frontier that only a handful of individuals have conquered. Considering the fact that not everybody is endowed with a creative bent of mind, it is quite reasonable to understand that only a few fortunate souls have made it big in the cosmetics industry. Although a number of premier makeup schools have been established in the recent past, it takes years of painstaking efforts to make a success out of foray into the world of fashion and beauty. If you have a good grasp on the nitty-gritty of the job, you will surely succeed.

Make your Way through Stepping Stones

Many make-up artists seek to take up the work in theatre, television, and modelling agencies. Generally, aspiring makeup artists are enamoured with glitz and glamour integral to the beauty and fashion industry, which prompts them to learn the tricks of the trade and eventually have their foot in the door. You may assume the responsibility to get a model or an actor ready for photo shoot or performance, combined with touching a model up between walks down the runway. A good makeup artist, therefore, must be adaptable to variations in job responsibilities without missing out on creativity and artistry.

Start-up Working in a Salon or Spa

Some artists start out working in a salon or a spa. You will find opportunities in major cities across the globe in abundance. In addition to being seemingly mediocre in comparison to the fashion industry, it requires great social skills to follow this career path. Apart from making your customers feel beautiful, you must provide exceptional customer service to draw them back to your salon time and again.

Combine your Makeup Skills with Sales Acumen

An aspiring artist looking for a decent opportunity may find a job in a departmental store or in direct sales. However, it is important that you are equipped with excellent sales skills to make your presence felt before transitioning to the next level.

Additionally, you will be needed to offer guidance to customers on the right choice of products. As a result, it is important that you possess great communication skills and product expertise.

On the conclusive note, it is worth mentioning that you will always be spoilt for choices when it comes to work opportunities available at your disposal. If you are looking forward to making it count, it is important that you stay abreast with latest fashion and makeup trends to serve your clients with what is in vogue. Besides this, improving skills on a regular basis should be high on agenda.

How to Choose a Bridal Makeup Artist for Your Wedding Day

83One of the things I hear from brides when they are first looking around for a wedding makeup artist is “I’ve never done this before, so I’m not really sure what I’m supposed to do.” This is true! The majority of brides have never planned a wedding, and many have never hired a professional makeup artist. It can be confusing and overwhelming! I’m writing this as an insider in the industry, to help walk all of you inquiring brides-to-be through the process and to make it as easy and stress-free as possible.

“How do I find makeup artists in my area?”

The first step is to find the artists who service your area and make a list of ones you’d like to look into. Referrals from your venue, wedding planner or photographer are worth their weight in GOLD. They do weddings all the time, have worked with hundreds of other vendors, and know who is good. Most venues and planners have a “Recommended Vendor List” that they are happy to hand out to their booked brides. Photographers are always happy to make recommendations for reputable, talented makeup artists because the great ones make their jobs easier! (Less Photoshop and time spent editing? Oh yes!) Friends who have recently been married can also be a good source of referrals. Ask them who they used and if they’d use them again. And of course, the internet has made this a much easier task than in years past, and a simple internet search of “makeup artists in (insert town here)” should bring up a list of them. So now you have some potential artists chosen…

“How do I choose the right makeup artist for me?”

There are 5 key things to look for when making this decision.

  • Their website and portfolio – Reputable bridal makeup artists will have a professional-looking website that showcases images of their work. Beware of websites that use stock images or overly edited photos. Also, keep in mind that a tacky looking website is often a sign of tacky taste – and most likely poor taste in makeup. Online portfolios should show a range of different looks, from barely-there natural makeup, to more dramatic evening looks. If only one makeup look is featured on their website, chances are pretty good it’s the only look they know how to do, and it’s the look you and everyone in your bridal party is going to get.
  • Style – Does the makeup represented on the makeup artist’s website represent the style of makeup you are looking for? If you are into romantic makeup looks paired with dewy skin, you’ll want to stay away from the artists who prefer the heavy contour, Instagram-type looks. And vice versa – if you like the heavier Kim Kardashian makeup look, then the artists who showcase more natural makeup looks aren’t going to be the right choice for you.
  • Reviews – There are so many places online for consumers to leave and find reviews. Use them! For wedding vendors, sites like The Knot, WeddingWire and Yelp are fantastic resources. Check out the reviews for each makeup artist you are considering, but keep some things in mind. First, it’s become increasingly easier for businesses to set up fake reviews for themselves. If you are scrolling through their reviews and see dozens of 5-star ones all within a few days, that business probably paid people to leave those reviews for them. This is usually done to counteract previous negative reviews, as it boosts up their overall rating. I recommend searching through a businesses reviews by “lowest rating” whenever possible. Second, it’s normal for a business to have one or two less than 5-star reviews. Everybody is different and people appreciate different things. 3-stars under value could mean that client didn’t value their amazing $100 makeup application as much as they valued their $2000 pair of Jimmy Choo shoes. Also sometimes bad reviews can be left in retaliation if a client was unhappy about not getting their way about something. I wouldn’t fret about one or two less than perfect reviews, but if you see a significant number of them, that should be cause for concern.
  • Personality and Connection – Something that a lot of people don’t put much weight on is the personality of a makeup artist and the personal connection you have with them. Their makeup skills are amazing? Fantastic! Their personality not so golden? It’s more important than you think. You’ll be spending hours with this artist on one of the most important days of your life. You should like them, and want to have them around. Whether it be through email, over the phone, or in person, make sure this makeup artist makes you feel good! Past reviews can be great for this. Look for key phrases like “I felt like I’ve known her forever!” or “she was so soothing and calming during such a stressful time”. Some people are just naturally “people” people. Those are the ones you’ll want to hire.
  • Price – Price is something I have to mention, because it can be such an important deciding factor for so many brides. You’ll need to choose a makeup artist who fits into your wedding budget, but keep in mind that in this aspect, you truly do get what you pay for. Makeup artists at the higher end of the price scale are there for a reason: they use high-end quality products, they’ve paid for special training, they practice proper sanitation (all those disposables and sanitizing products can get expensive!), and they have skills and experience that lesser priced artists usually can’t match. For that perfect bridal look you’ve envisioned, and flawless wedding photos to boot, choose an artist at the top of your price range.

“I know who I want to book, now what?”

The first step, if you haven’t already done so, is to confirm availability with the makeup artist of your choice. The best artists book up to a year and a half in advance. That doesn’t mean your top choice in artist won’t have your date available if it’s closer than that, but it’s best to reach out as soon as possible. (Those wedding timelines that state to book hair and makeup two months prior to your wedding? So wrong!)

Once availability is confirmed, you’ll need to determine if you want to book your artist immediately to reserve your date with them, or schedule a trial run prior to booking. Be aware that scheduling a trial run with your artist prior to booking will not guarantee your date will still be available. Most brides book their dates first and schedule a trial run closer to their wedding – and the early bird gets the worm. Of course, if any part of you is unsure about your decision to hire a particular makeup artist, then a trial run prior to booking is advisable. In this situation I recommend doing one as soon as possible to avoid the possibility of your date being booked by another bride. For all others, book that date!! If they’ve passed all 5 of the above qualifiers, that’s the magic combination.

Stream Cosmetics: Destined for Success?

82With so many airbrush manufacturers, such as Dinair Airbrush Makeup and Temptu, the entry of Stream Cosmetics into the airbrush makeup industry has made people curious. Stream Cosmetic brings along a range of airbrush cosmetics as well as other conventional makeup to provide women across the globe with a memorable airbrush experience.

Stream Cosmetics: The Story So Far

Makeup industry moguls have wondered how this budding new company is going to survive the competitive market. However, Stream Cosmetics is ready thanks to the following:

  • It is a division of Luminess Air, a well known company in the airbrush makeup industry offering a wide range of makeup and home tanning solutions.
  • The company boasts about using only natural and botanical ingredients in its makeup.
  • In charge of the makeup’s development are the company’s founder, Sean Mehta, a group of Academy Award winning makeup experts, and some of the world’s best color cosmetics chemists. This is an indication that the makeup produced should be high quality.
  • The company offers deals for makeup professionals and spa owners.
  • The company provides makeup artists and users with classes through Stream University. Students will be taught by leading makeup professionals how to apply makeup in an expert way.

Our Review

The airbrush makeup provided by Stream Cosmetics is very similar to the offerings of Luminess Air and Dinair, thus it doesn’t offer anything new. However, the kits are well designed and come with a range of products that will definitely impress users once they get over their prices.

However, since Luminess Air is the company supporting Stream Cosmetics, there’s a great chance it will eventually become a popular name in households and among the industry’s airbrush makeup professionals.

5 Ways to Fast-Track Your Makeup Career

Woman with makeup artist choosing color of eyeshadow

It is said that the earliest users of makeup were likely to be ancient Egyptians, who lined their eyes with kohl. Since then, the world has seen many makeup types and trends, from the porcelain-faced geisha’s to the perfectly contoured Kardashians.

Though the trends are many and varied, there is one thing we know for sure: there is a strong allure to the magic of makeup. A little lipstick and eyeliner can make any woman feel more confident and powerful, and a great amount of satisfaction can be given the artist responsible for painting her face. But whether you’re interested in creating makeup looks to accompany fashion moguls’ designs, making up models for the cover of Vogue or working one-on-one as a makeup artist to your favorite star, there are some things you need to do in order to get ahead of the competition.

1. Develop a Strong Portfolio

So, you have talent. That’s great, but it means nothing if you can’t show off that talent to potential clients or agents. I’ve had conversations with some of the most coveted agents in the makeup world, and when it comes to developing a portfolio, they say these are the things you should keep in mind:

  • Your portfolio should only show the very best of your work. If you’re unsure if an image is good, leave it out. It’s better to have only a few incredibly beautiful images than a large number of lackluster images.
  • If you don’t have any images to fill your portfolio, try to connect with emerging photographers, models and stylists. Keep in mind, though, that all members of the team should be talented, in order to create the best images. If you create a beautiful makeup but the photography is terrible, you won’t want to put the image in your portfolio.

The images in your portfolio should be representative of the industry in which you’d like to work. For instance, if you want to be an editorial makeup artist, you’ll want to be sure to fill your book with clean, fresh-faced makeups. If you like to do multiple styles of makeup, have different sections of your book dedicated to those styles, or different links within your webpage portfolio.

2. Assist the Best in the Biz

If you’re new to the makeup world and you expect to be booked to key a major fashion show tomorrow, your expectations might be a bit unrealistic. One way to get yourself noticed is to assist an influential makeup artist. Find out which agency represents your favorite makeup artist in your area, call them and make it known that you want to be added to their list of assistants. Have your website and portfolio in excellent shape before you call, because if the artist has an assistant opening, all parties involved will want to see your work.

3. Be Persistent: Knock on Doors, Pick up the Phone

If you already have a beautiful portfolio and you haven’t had much luck snagging an assistant position or an agent, you might be rolling your eyes at me right now. But never fear! I’ve heard it first-hand from many major makeup artists that they had to nag and bug and call and email many, many times before they had success. You must be courteous and professional, but don’t give up. Eventually those in charge will discover that a patient, persistent person like you is worth giving a chance.

4. Have a Strong Social-Media Presence

You don’t have to Instagram photos of your daily latte and tweet every waking thought, but you should have some sort of social-media presence. Nowadays, prospective clients, agents and collaborators are all on social media looking for talent, so you’ll want to show photos of your work and link to your website.

5. Be Professional

When you finally get your chance to show your talent, don’t mess it up by getting in an argument with the photographer, showing up late or wearing so much perfume that you make the model sick. If you’re booked as an assistant, you should be perfectly happy to hold the artist’s brushes while she paints faces. If you’re a joy to work with, you will be booked again. With a little patience and hard work, maybe artists will be begging to assist you one day.

Holding a Mineral Makeup Party is Easy!

Fashionable portrait of a girl model with hand airbrush. Fashion, glamour accessories, evening makeup. Freedom spring bright style, nude shoulders .

So you love mineral makeup and you want to get involved as an independent business owner. This is a great idea for those who already love the products, because it is less about selling items and more about sharing something that you love with other people who doesn’t want to do that? For those who have taken advantage of the business opportunity these cosmetics have presented, there are many different ways of getting your business off of the ground and building a solid clientele base. It is all a matter of doing it, and doing it the right way.

Having a makeup party is by far the most well thought out method of creating business relationships with potential clientele and making oneself comfortable with the idea of being an independent business owner and the products that are offered. Now, the only problem is actually planning and throwing the party. Here are five great steps to success to get you started.

Step 1: Get Out Invitations

Getting out invitations is the first and most important step when it comes to planning a mineral makeup party. Without invitations, nobody will know about your party and nobody will come, point blank period. Word of mouth does not work with things like this. Whether you use pre-made invitations, e-mailed invitations, or make your own creative invitations it is extremely important that they go out! At least a week in advance but no more than two weeks in advance is perfect; otherwise guests forget about it or have made other plans by the time they got the invite. Be sure to give specific instructions as to what time to come, what to bring, and to wear a fresh clean face if possible.

Step 2: Get Yourself Together

After you have sent out the invites, you should immediately start on getting things together. Making notes and lists sometimes works for things like this. How many people are you actually expecting to come? Make sure that you have more than enough refreshments for each, and a small snack or light meal that they can eat in their seats. Give yourself time that day or the night before to prepare the refreshments. Ensure that you have the right materials, the right products, and the right person to do your mineral makeup ‘makeover’ on. If you are using a host other than yourself, get that person prepared as well.

Step 3: Double-Check

You won’t be successful with your party if you are not organized, and double-checking is definitely a great way to get organized. Double check your RSVPs, your product stash, your raffle ticket stash, whether or not your host or your ‘test makeover dummy’ will be coming. Unexpected things are going to happen, but double checking can help you organize enough to where they won’t ruin the fun.

Step 4: Party it Up!

After all of the hard work, you get to have the party. Enjoy time with your friends; play with makeup, place orders, and talk Girl-Talk. All of these things are what makeup parties are about that and building a clientele base. If everything goes smoothly, great! If not, you have something to learn from for your next party. Don’t forget the raffle tickets and the ‘surprise gift!’

Step 5: Follow Up

Bio: Anne McNealy is a fitness and nutrition expert who believes in the benefits of using natural mineral makeup to protect your skin.